The impact of art in the workplace is often underestimated. Splashes of color in a painting can alter the mood of a meeting room or a piece of unusual artwork can provide a talking point in a bland corporate space. But can artwork have a direct impact on employee productivity or well-being? It seems the answer is yes. Art inspires and unlocks creative potential - When people are faced with an impressive painting or photograph, they often feel inspired by the work. This is why motivational posters often include photographs of magnificent sunsets, towering trees and mountains, or feats of athleticism. The inspiration that one feels upon looking at art unlocks creative potential, helping to generate innovative ideas.
Art helps connect with clients - Many companies rely on specific types of people or socioeconomic groups for the majority of their business. Lawyers, for example, have specialized fields that cater to specific demographics: laborers, unhappy couples, and corporate management. By hanging photographs in the office or waiting area, they can make a client feel comfortable and even connect with them on an emotional level. A lawyer specializing in family law may have paintings or photographs of healthy families and happy children, for example.
Art affects the atmosphere of a room - Romantic artwork with pastoral scenes of nature tends to evoke feelings of peace or content in most viewers. A company that hangs photographs and paintings of peaceful, natural settings will help their employees to feel happy and content, and it will create a general sense of calm in the office. Similarly, a piece of artwork can add personality to a space in or around the office, making it a gathering place for employees during breaks.
Art can be used to promote your brand - There are subtle ways to increase your brand’s importance, credibility, and authority in the eyes of customers. Images of your company throughout the years, for example, often evoke a slight feeling of nostalgia in viewers, as well as emphasize the longevity of your company.